Embedding Quality into Modern Projects - Quality Management

Embedding Quality Into Modern Projects

Published On:

December 18, 2025

Embedding Quality into Modern Projects - Quality Management

Embedding Quality Into Modern Projects

In a landscape where projects are influenced by forces like digital transformation, stakeholder engagement, regulatory concerns, and time-to-market, quality cannot be an afterthought or a separate process or component. The evolution from viewing quality as a set of tasks, inspection, testing or acceptance towards a systemic capability that affects strategy, execution, delivery, and continuous adaptation is imperative for today’s project manager.

When project teams engineer quality in from the start, projects become more resilient, predictable, and variation free, and by extension the organization achieves its strategic goals with excellence and repeatable delivery outcomes. When they do not, projects become susceptible to rework, stakeholder complaints, cost overruns and reputational damage.

Examples are not hard to find. Whether its building healthcare systems, construction, digital transformation, infrastructure projects, or government programs, projects that are built with quality in from the start consistently outperform those that bolt it on or attempt to correct it later. Frameworks such as Total Quality Management (TQM), Lean, Six Sigma have matured to support the architecture of quality, while standards such as ISO 9001 and ISO 21500 insist on process integrity, governance and continual improvement. For the experienced project manager, the insight is clear: quality must be engineered, not merely managed.

One of the persistent myths and the most significant cause of quality issues in the early 21st century has been viewing quality assurance and quality control as the sum total of project quality management. Viewing quality through this narrow lens results in defects being discovered at later stages in the project, rework, schedule slippages, and cost overruns. NASA’s Cost-of-quality framework visualizes this as increasing costs associated with fixing failure, while the cost of failure prevention remains fixed. The bottom line is that the later you detect a defect in a project, the higher its true cost in real terms. For most project managers, quality during planning, defining scope, process definition, vendor management, work breakdown structuring, risk planning, and project governance itself needs to be in the architectural blueprint, not just the test plans.

Modern project delivery models demand that embedding quality be adapted to the methodology and context. Predictive (waterfall) methods value stability in scope baselines, detailed process definition, regulatory compliance and documentation, and therefore, would benefit from a quality architecture that puts emphasis on traceability, documented requirements, formal verification and validation and statistical process controls. Predictive would be the mode of choice in heavily regulated industries, construction, infrastructure and others and process capability and controlled variation to ensure predictable results.

Agile delivery, on the other hand, achieves quality as an emergent property of built-in high-visibility, continuous feedback, iterative development, automation for testing and integration, and quick stakeholder validation. An agile quality approach would be less focused on documentation and more on built-in test-automation, Definition of Done/Ready, sprint retrospectives, and CI/CD-style continuous improvement loops. Hybrid models call for the deft orchestration of the two: knowing which workstreams need to be planned, gated and aligned to compliance versus which workstreams will be built iteratively, with rapid change management and adaptation as a design principle. Hybrid models require a nuanced orchestration of both: structured workstreams with compliance demands and evolutionary workstreams with change-driven priorities. Without deliberate alignment, hybrid projects risk mis-fitting quality methods to domains, either over-engineering agile segments or under-governing regulatory ones.

A high-maturity quality system integrates planning, assurance, and control under a unified governance model. Quality planning includes definition of standards, measures and metrics; quality assurance includes process capability and systemic reliability; and quality control includes verify deliverables and identifying and removing variation. Smart Quality models and digital twin solutions take these further: They proactively use data and KPIs, predictive indicators and dashboards, machine-learning for anomaly detection, automation and robotic process automation (RPA) for repetitive tasks, real-time and near-real-time data visualization. To apply a smart quality system, project managers now need to be digitally fluent: e.g., using root-cause analytics, process capability indexes, control charts and dashboards, simulations, digital twin or digital twin-alike models, IoT–driven automated process monitoring, sensors and generative analytics for risk prediction, etc.

Cultural and behavioral foundations, however, remain the most important enabler of an effective and durable quality ecosystem. Without modeling by executive sponsors, psychologically safe teams to raise red flags early, appropriate power distance and knowledge-sharing, any quality solution set, framework, or tool-set will fail. Continuous quality improvement approaches, the basis of TQM, and other frameworks emphasize the need to co-evolve people and process. Teams have to feel empowered in a culture of transparency to experiment, innovate, raise red flags early, learn from failures, and continuously improve.

Common Failure Points That Undermine Quality

Even seasoned project offices encounter repeated pitfalls when quality is insufficiently embedded:

  • Late discovery of defects due to treating quality as an after-execution activity rather than a design principle.
  • Process inconsistency and undocumented practices across teams, vendors and iterations causing uncontrolled variation.
  • Cultural resistance to transparency: issues are hidden, risks not escalated, lessons not captured.
  • Under-utilization of data and analytics, relying on intuition rather than predictive insight.
  • Mismatch between delivery method and quality approach: Agile quality tools applied in rigid environments or waterfall quality applied to exploratory workstreams.

Technical Levers and Emerging Trends for Embedding Quality

For project managers to achieve the next level of maturity, structural, analytical and digital levers need to be woven together to be optimally positioned to respond to trends which are likely to shape the quality landscape beyond 2025:

Quality by Design: Articulate quality goals that are measurable in the early stages of the project, as part of scope definition and risk planning, including acceptance criteria and tolerances and embed these in process flows to avoid/reduce defects and variation, rather than just detect it downstream.

Unified governance and capability design: Align planning, assurance and control activities under one unified governance model supported by clear roles, data-flows, tooling and feedback loops.

Data and analytics-driven quality: Use historical project data, machine-learning anomaly detection, real-time dashboards, IoT sensors, digital twin simulations and statistical process control charts to monitor capability, variation and deviation. Recent research highlights the rise of AI in QA, predictive analytics for quality issues and real-time process monitoring.

Technology-enabled process improvement: Automation of repetitive quality tasks, shift-left and shift-right testing, computer vision for inspection, blockchain for traceability, cloud-based QMS platforms and immersive training technologies.

Delivery-mode aligned quality strategy: Use structured quality methods for predictive (documented standards, traceability, statistical control) and adaptive, feedback-oriented quality methods for Agile (automation, retrospectives, CI). In hybrid environments, these needs to be actively bridged and quality tools need to be tailor-fitted to each domain.

Sustainability, ESG and quality convergence: Quality management and assurance are increasingly intersecting with sustainability objectives in projects. Zero-waste strategies, supplier-specific quality standards, supplier traceability and ESG metrics are increasingly embedded into project quality lifecycle.

Workforce and culture in the digital age: As quality tasks become more AI-augmented, project managers must be ready to lead a workforce that has to reskill and upskill, take on human-in-loop quality oversight and become skilled in ethical uses of AI, managing psychological safety and embracing continuous learning. Recent industry commentary also points to the fact that despite AI, quality assurance cannot be automated end-to-end and human oversight will be critical.

These levers and trends are not optional – they define the new frontier of quality management practice. Project managers who develop competence in these areas will be able to move from reactive defect firefighting to proactive quality engineering.

Embedding quality into the modern project is a complex systemic challenge – it cuts across project governance, methodology and process engineering, analytics, organisation and culture. Project managers are no longer just project delivery experts – they are architects of a quality-capable delivery ecosystem. Organisations which operate with quality embedded into the way they work have demonstrably better outcomes with lower waste, higher reliability, faster value realisation and greater stakeholder trust. In today’s fast-paced business environment the ability to design, run and sustain high-quality delivery systems is not a ‘nice to have’ – it is a defining capability of the modern project professional.

PML would like to extend a huge thank you to Dr. Ashkan Pourzeinali for sharing his knowledge and wisdom with the PML community!  Learn more about him below and reach out to connect!

About the Author

Ashkan Pourzeinali holds a Doctorate in Business Administration (DBA) and an MBA, and is a distinguished Project Management Professional with over a decade of strategic experience across consulting, operations, and organizational transformation. His career has provided a holistic foundation in how organizations plan, execute, and evolve their operations, spanning roles from supply chain management to business development.

As a master’s level Business Educator, Ashkan currently teaches courses in Project Management and Business Process Design, focusing on connecting academic frameworks with the realities of modern organizational complexity. He specializes in Agile Transformation, Enterprise Architecture, and the practical integration of digital tools, including AI and cloud technologies, as key enablers of sustainable change.
His professional focus is on deepening expertise in process architecture and enterprise transformation strategy, aiming to contribute both academically and practically to organizations navigating complexity.

Credentials include: DBA, MBA, PMP®, PMI-ACP®, PMI-PBA®, PSMI®, and AWS Certified Cloud Practitioner.

Connect directly with Ashkan at https://www.linkedin.com/in/ashkanpourzeinali/

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